Jessica Valenti realized a while back that Feminism just isn’t cool anymore and certainly does not appeal or speak to new generations of young women—most of whom have no idea who Betty Friedan was. To remedy this, she created Feministing.com, a smart-alecky Web site that encourages feminism in the younger set. Now she has a book with many of the same goals.

Full Frontal Feminism brings the movement from the 60s into the present day. And because I can’t write anything nearly so good as this, here’s the interview description from Comedy Central’s Web site: “Jessica Valenti, author of Full Frontal Feminism, thinks “feminism” shouldn’t be a dirty word. Stephen will do her one better and say it shouldn’t be a word.” Watch the interview.